Copenhagen Fashion Week is garnering great praise
”Probably the most refreshing fashion week in the world” are among the many words of praise
written about Copenhagen Fashion week in the last few days.
A thrilled writer for The Telegraph, Sophie Warburton, is calling Copenhagen Fashion Week “probably the most
refreshing fashion week in the world” in an article today, adding that “Scandinavian style is finally making editors
and buyers sit up and take note.” Her positive impression of fashion week, which took place last week, is
confirmed all over by journalists, buyers and exhibitors.
Claire Beermann, writer for German Vogue.de, states:
“Danish designers just know how to add a stroke of genius to the Scandinavian simplicity. The broad mix of
different styles from sporty chic at Wood Wood to fresh elegance at Freya Dalsjø proves that Copenhagen
definitely has a scene worth to watch.”
Copenhagen Fashion Week is the greenest fashion week
The unveiling of a number of new sustainable initiatives just before Copenhagen Fashion Week kicked off,
including a huge clothing swap and the use of Nissan’s electric car model Leaf, received a warm welcome from,
among others, the Financial Times, which has named Copenhagen the world’s greenest fashion week.
Vanessa Friedman, fashion editor of the Financial Times, expressed it this way:
“They are greenest fashion week around. As far as I know no other fashion week has put its eggs in the green
basket like Copenhagen.”
Praise for new show schedule
The new show structure with an ON and OFF schedule, as seen on the biggest international fashion weeks,
proved to work excellently in practice. Press and other actors have expressed great satisfaction with the
curated programme, which also frees up more time for participation in other industry activities.
Danish fashion expert and journalist Chris Pedersen states:
“I can only say thank you for a good and well-organized fashion week, one that gave you the opportunity not
only to see shows, but also make space in your schedule to visit fairs and showrooms. The new setup was a
boon for both creativity and professionalism, and I have the feeling it holds great promise for the future.”
Good atmosphere at the trade fairs
The trade fairs were also marked by a positive mood, both among exhibitors and buyers. There was talk of a
“completely new optimism,” unseen previously, which concretely came to expression in bigger orders and new
customers from both Denmark and abroad.
Nicolaj Reffstrup, CEO of Ganni, exhibiting at CIFF, states:
“We saw massive improvements in CIFF’s transformation from a concealed trade fair to a dynamic and effective
platform for business. Everyone knows that CIFF is about having orders placed. And so we did.”
Henrik Steensgaard, CEO of Baum und Pferdgarten, exhibiting at Gallery in Forum, states:
“We had a particularly good fashion week in Denmark. Our stand at Gallery was well visited, also by