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Today’s Best dress of the day for women is chosen from a very special moment. The time when Amazon Fashion has appointed Chiara Ferragni as the European brand ambassador for Spring/Summer 2016 (SS16).

Chiara will feature in Amazon’s advertising and social media campaign for fashion across Europe. Chiara visited Amazon’s state of the art European Fashion Photography Studio in Shoreditch, East London, to shoot the campaign with photographer Cass Bird and i-D magazine’s Fashion Editor, Julia Sarr-Jamois. She modelled her favourite pieces for SS16 which include co-ords, an embellished jumpsuit, and tailored mini dresses from brands including Gestuz, Selected Femme, Tommy Hilfiger and new-to-Amazon Fashion, Keepsake.

“Chiara is a smart business woman with a strong sense of personal style and is a great advocate for our ‘Don’t look like me, look like you’ campaign” said Juliet Warkentin, Director of Brand & Creative, Amazon Fashion Europe.

“I’m delighted to be working with Amazon Fashion” said Chiara. “Thanks to online retailers like Amazon, fashion is more accessible than ever, which is really exciting as fashion inspires a lot of people. Nowadays don’t need to live in a fashion capital of the world, have lots of money, or to be able to shop during certain hours. With online retail, it’s possible to browse and shop for fashion anytime of the day, from pretty much anywhere.”

Fashion is one of Amazon’s fastest growing categories and during recent years large numbers of brands have partnered to sell their items on Amazon’s websites. Amazon’s brand offering across its Europe websites includes including Mango, French Connection, Hugo Boss, New Balance, Levi’s, Tommy Hilfiger, Puma, Gucci watches, and Missoni shoes. Customers ordering fashion sold by Amazon enjoy free returns and a wide range of convenient delivery options including unlimited oneday delivery for Amazon Prime members.

Amazon Fashion’s ambassador Chiara Ferragni

Amazon Fashion’s ambassador Chiara Ferragni

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