London based luxury womenswear label HEMYCA, explore the future with a collection entitled ‘Digital Skin’. Reflecting a modern day drive for the latest technology, designers Helen Clinch and Myra Nigris have been inspired by the contrast between humanity and
the digital world; the light and dark of today’s global desire for all things instant.
DESIGNER NAMES: Helen Clinch and Myra Nigris
BACKGROUND: Helen is local from London while Myra is Italian. The two met while both studying at the London College of Fashion. Before starting the label in 2009 the two designers spent several years training with the likes of Roland Mouret, Ben de Lisi, Calvin Klein and DKNY.
Digital technology is present throughout the collection, with key styles featuring in a bright, multi-coloured digitally printed sheer organza stripe. White pique or waffle cotton looks fresh offset against neon coral, while fine butter soft leather with organza panelling
features in classic styles, including a sophisticated black strapless cocktail dress. Soft colour comes in the form of universally lettering apricot, eau de nil and jade, which move into a stronger tangerine and mint. Geometric designs with contrasting textures such as matte and gloss raffia jacquard, hexagon scale effects and fragmented stripes, juxtapose
soft and rough, creating a pixelated feel.