J. JS Lee
DESIGNER NAME: Jackie Lee
BACKGROUND: Born in Seoul, Korea, Lee spent five years working as a Senior Pattern Cutter in Seoul and two years at KISA London as Master Pattern Cutter. She studied at Central Saint Martins (MA 2010 womenswear) as well as completing the PG Innovative Pattern Cutting at Central Saint Martins in 2007.
This season Jackie was inspired by some ‘flowers from the bottom of the garden’ to make a light floral motif. Using the shade ‘Frosting’ from the ‘Sugar High’ Orly collection. As all eyes were on Jackie to see how she would develop her styles for the Spring Summer season. Watch J.JS Lee SS15 Runway Video
DESIGNER NAME: Faustine Steinmetz
BACKGROUND: Faustine is from Paris, France. She studied at Central Saint Martins and has previously worked for Jeremy Scott and Henrik Vibskov. Faustine Steinmetz. The relatively unknown designer held her presentation at the ICA Theatre on the Mall that was a huge success for the young label. The French designer is known for her trademark piece “Hand woven denim jeans” and all her creations are hand crafted in her East London studio as well as being hand dyed and embroidered to a perfect finish. It’s made from recycled denim,” said Steinmetz, “I unravelled so many pairs of jeans to create one unique pair.”
DESIGNER NAME: Filippo
BACKGROUND: Filippo studied at Harvard in the early 1980s before moving on to the School of Fashion Psychology at the Fashion Institute of Technology in New York, where he was awarded a Master’s Degree in 1993. Filippo began his career at DAKS in 2005, when he started supervising the creation of the DAKS Little line for children. He subsequently curated other collections for the historic English label, such as the DAKS Golf sportswear line and the E1 menswear second line. Thanks to the great success enjoyed by the company, in 2010 he was then made creative director for the first-line DAKS menswear and womenswear collections.
DESIGNER NAME: Eudon Choi
BACKGROUND: Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. He moved to London to attend the Royal College of Art’s MA in womenswear. Eudon worked as a womenswear designer for a few years before setting up his eponymous label in 2009. Eudon won the LYCRA®Style Emerging Talent Award at the WGSN Global Fashion Awards in New York in 2011 and debuted at LFW in February 2012 with his ‘Terra Nova’ collection.
Trager Delaney, This London based label is created for women which want to feel joy in the morning and in the evening. I love the colours by theway 😉 Block prints took on grass green and sunshine yellow colours, like vast landscapes sectioned into fields, as the designers applied their streamlined sportswear influences and crisp, clean 90s aesthetic to long, buttoned farmer’s wives skirts, hand-embroidered wooden beaded tops and pool slider sandals. “We wanted it to be super fresh, clean and modern but still have that homeliness.
DESIGNER NAME: Kim Trager and Lowell Delaney
BACKGROUND: The designer duo are from Aabenraa, Denmark and London. They both studied at Central Saint Martins. Kim interned for Henrik Vibskov, Haider Ackermann and Josephus Timister, while Lowell has interned for Celine and Sonia Rykiel.
DESIGNER NAME: SHRIMPS
BACKGROUND: British designer SHRIMPS is from London and studied in Bristol and at the London College of Fashion.
This season, the faux range expanded to include faux stingray, faux pony, or even faux jaguar with pearl trim cuffs and stoles, sunshine yellow furry heels made by Sophia Webster, and silky pajamas with child-like faces inked on by the luxury loungewear label, Poplin London. Well, if you’re going to fake it, why not be bold and have a good laugh? Shrimps girls know that fun is cocktails in faux fur, though perhaps in high summer it will be styled with a bikini.
DESIGNER NAMES: Annette Felder and Daniela Felder
BACKGROUND: The Felder sisters are from Germany “but London is our home”. The twin sisters studied at Central Saint Martins and then started their own label in 2006.
The sisters established a signature style with their feminine rock and roll aesthetic, which was quickly embraced by singers and actresses, including Rihanna, Gwyneth Paltrow, Florence and the Machine and Allison Mosshart.
DESIGNER NAME: Christopher Raeburn
BACKGROUND: Raeburn graduated from the Royal College of Art in 2006 with an MA in womenswear. He freelanced as a pattern cutter before setting up his own studio, and later his eponymous label. Raeburn became known for his creative reinterpretation of military fabrics. He comments “The ‘Remade’ ethos will always lie at the heart of the brand and as we grow and develop it remains the foundation of our work, reminding us to always be resourceful and experimental”.