Well! continuing with London Fashion Week after four amazing days lets take you the Fifth one.
The day starts with Osman Yousefzada
DESIGNER NAME: Osman Yousefzada
BACKGROUND: British born Osman Yousefzada was making clothes from a young age. His mother ran a couture dress making business in Birmingham, where Osman cemented his love for cloth and its workmanship. He went on to study Fashion Design at Central Saint Martins before launching his own label in September 2007, and has been showing at LFW since 2008.
He received NEWGEN sponsorship for three seasons (SS07 – SS08). Osman was nominated for the annual Designs of Year 2007 award at the Design Museum, which features the best 100 designs internationally, selected from all design disciplines. In addition, 2008 was the launch of one of the most successful, and critically acclaimed high street collaborations of the year – Osman Yousefzada’s Little Black Dress collection for Mango, which was sold in over 203 stores, and in 35 countries worldwide. 2009 saw the renowned authority on haute couture and vintage fashion, Didier Ludot, showcasing Osman’s work in the windows of his venerated Palais Royal boutique in Paris. He was shortlisted for the 2011 BFC/Vogue Designer Fashion Fund
DESIGNER NAME: Anya Hindmarch
BACKGROUND: Founded in 1987 the Anya Hindmarch brand has grown from Anya’s first store on London’s Walton Street, to 56 stores globally including flagships in London and Tokyo and a Bespoke store on London’s Pont Street which launched in 2009.
From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the last 25 years include the famous I Am Not a Plastic Bag – for which 80,000 people queued across the UK – London Fashion Week shows and windows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.
DESIGNER NAME: Simone Rocha
BACKGROUND: In 2008, Simone completed her BA in fashion from The National College of Art & Design in Dublin. She graduated from her MA at Central Saint Martins in 2010
DESIGNER NAMES: Marta Marques and Paulo Almeida
BACKGROUND: Marta and Paulo met at CITEX Fashion School in Portugal, from which they both graduated with distinction in 2007. They moved to London in 2009 where they gained industry experience at Vivienne Westwood/ Anglomania (Marques) and Preen (Almeida). In 2009 they started the acclaimed Fashion MA at Central Saint Martins and began working as a duo. Their graduate collection reworked street-wear references, championing a relaxed, deconstructed, effortless aesthetic
DESIGNER NAME: Ryan Lo
BACKGROUND: Hong Kong born Ryan Lo is self-taught “from YouTube videos” and honed his skills with Charles Anastase.
Fashion East is a pioneering non-profit initiative established by Lulu Kennedy and the Old Truman Brewery in 2000. The scheme champions emerging designers, showcasing them on the catwalk at London Fashion Week. Designers are selected by Fashion East’s high profile panel of industry experts who offer guidance and mentoring support. As part of the scheme designers receive a bursary, a fully produced runway show and are taken to Paris to hold sales appointments with international stores. Fashion East has an unrivalled reputation for identifying and supporting the most exciting new names in the industry and has kick started the careers of many of the UK’s most prolific design talent including Gareth Pugh, Jonathan Saunders, House of Holland, Louise Gray, Marios Schwab, Meadham Kirchhoff, Richard Nicoll, Roksanda Ilincic and Simone Rocha.
Emilio de la Morena
DESIGNER NAME: Emilio de la Morena
BACKGROUND: Born in Spain, Emilio studied at Central Saint Martins and the London College of Fashion. He has worked for Rafael Lopez and Jonathan Saunders. Emilio is by nature an intellectual designer, whose passion lies in exploring new processes and ways of putting clothes together. He manages to create surprising and fastidiously sexy cocktail looks by modernizing old and obscure craftsmanship techniques. But just as important as the intellectual explorations behind a collection, is the way each garment makes the wearer feel – reinforcing her personality and a sensual femininity